• Business,  Internet and Technology

    Is offline marketing similar to online marketing?

    What may be obvious in offline marketing is often not that obvious in online marketing.

    There are many new website owners that do all the right things – the right things as far as offline marketing is concerned… They offer a great product and pay close attention to:

    – Convenience – Purchasing is easy. You don’t even need to leave your home.

    – Price & Quality – They often offer products at a discount to offline merchants.

    – Preference – They offer products for which they know a demand exists.

    – Payment Terms – They provide easy payment options by credit card.

    – Customer Service – They have a toll free telephone no. and offer email support.

    – Return & Refund Policy – Have a no questions asked money back guarantee.

    – Sales Promotions – Offer special promotions and discounts on a regular basis.

    And yet, they fail to succeed! Why? Because they do not have credibility. People are often nervous to support an online merchant that they don’t know.

    You always need to put yourself in the position of a potential customer. They don’t know you. They don’t know if your product is any good. Many people are reluctant to buy online using their credit cards for fear that their personal information will be stolen. Very often your customer will be hundreds or even thousands of miles away… You can’t hide behind your computer! Most people hate rejection. In fact, I believe this to be one of the main reasons people hate face to face selling and why very few people still do door-to-door selling.

    Well, with ecommerce getting more popular all the time many closet salesmen are convinced they have found the ideal way to sell products without risking face to face rejection. After all, isn’t it better if a potential customer simply does not respond to your promotion instead of slamming a door in your face? Yes and no. You see, by hiding behind your computer it is really difficult to learn and improve sales techniques. Most offline salespeople are trained to sell. They are trained to spot certain signals from the buyer indicating his readiness to buy. They are trained to overcome objections. They often personalize a sales pitch based on the specific customer they are dealing with.

    Online selling is more difficult than offline. You don’t have to deal with the same type of rejection that you find offline but your online rejection rate will be much higher than offline. Having a laser sharp focus is the best online alternative to personal interaction. A very specific niche and a very good sales copy. Let me explain. People search for specific information, often to solve a specific problem.

    How many people have a problem with “dogs”? I would guess many thousands. However, can you solve thousands of problems in one sales letter? No. In fact, by being too general you are not going to succeed simply because people are not searching for general information. You need to be very specific. For example, returning to dogs. Your niche should be focused on a very specific problem, such as hair loss in dogs. The more specific the better. This way you will be able to offer a highly targeted solution. You will be in a much better position to identify with your customers and they will feel that you really understand their problems.

    By being very specific you will be able to write a sales letter that really “speaks” to your audience. In fact, they should feel as if it has been purposely written with them in mind. How often have you read a book or article that describes exactly what you are going through? A book or article that really “speaks” to you… That is what you need to aim for in online marketing. It is the closest you can get to personal interaction without actually talking to someone in person.

    Building relationships

    You have to subtly convince potential customers that having a commercial relationship with you is in their best interests because you understand their needs and can offer them solutions. It is difficult to build commercial relationships online. You cannot compare a close friendship to the relationship between you and your local fruit and vegetable store. However, there is a relationship.

    Chances are you support and will continue to support your local fruit and vegetable store if you have any type of relationship with them. Maybe the sales lady is very helpful, friendly and greets you by your first name. Many online marketers try too hard to sell before building a relationship with their potential customers! By trying too hard people will invariable question your motives. They may think things like “He is so friendly. I wonder what he wants from me” or “This guy is obviously only after my money”. It is very easy to try too hard and to scare potential customers away.

    Online selling and relationship building need a subtle approach as described in the Briana Booker’s article on newtheory.com. Most people hate ending up on a website full of ads and flashing banners. In fact, you need to be gentle not to scare customers away. Make it clear to them that you understand their problems. Offer them some useful advice and only then inform them that you have the right solution.

    Tip: Building a commercial relationship has many similarities with courting!

    The customer is always right

    There is a popular saying in the sales world “The customer is always right”. Well, I guess this point can be debated… What cannot be debated though is the need to always offer excellent customer service. Let’s face it. Without customers you simply do not have a business. If you want to build a successful online business you need to develop a reputation for providing great customer service. In fact, customer service becomes even more important when you sell online since you do not have any face to face contact with customers. Customers that may already be nervous about doing business online. Helping a customer in need is the best opportunity you are going to get at building a relationship with that customer.

  • Names For a White Dog

    Names For a White Dog

    With the absence of color pigmentation of the skin, the dog produces white hair. There are many breeds in white. Here are the names that relate to the white race.

    Breeds that can come with pure white hair are American Eskimo Dog, Argentinian Dogo, Bischon Frize, Bolognese, Clumber Spaniel, Coton de Tulear, Eskapoo, Great Pyrenees, Kishu Ken, Komondor, Maltese, Maremma Sheepdog, Polish Tatra Sheepdog, Poodle, and Samoyed.

    Rarely, the race that is not usually white turns white. For example, the German shepherd can be a target. The Kernel Club of Canada and America still classifies the breed as a German Shepherd. However, he is disqualified in a race show. As for the Universal Kernel Club, the club classifies the race as Berger Blanc Suisse or White Swiss Shepherd Dog.

    The whitest name of all is white. Because the dog is so white, the owners usually give a name to Whitey. To be creative and fun, you can also translate white to another font. For example, Albus (Latin), Arjun (Indian), Bianca (Italian), Blanche (French), Gaenor (Welsch), Gauri (Sanskrit) and Skah (Native American) are dog names meaning white .

    Albus is in white Latin. The tyrosinase race is perfect. It is a gene that causes albinism in mice, cats, people, mice, etc. In addition to the skin, the nose and eyelids are white. As there is no pigmentation in the eyes, it is blue. Albinism is normal. The race is not defective. You can see very well. Anyway, Albin, Albina and Albinka are the Latin variants of the name.

    Bellanca, Bianca, Byanca, Branca and Blanka are names of bitches that are variations of Blanca. Blanca is a Spanish name meaning white. The male counterpart of Blanca is Blanco. The only variant we can find for Blanco is Bianco.

    Names For a White Dog

    With the presence of a small amount of pigmentation, the white coat turns into cream. Then the names related to the cream are set as the name. For example, Creamo, Creamy, Vanilla and Pudding sound beautiful and cute dog names.

    Some owners choose to combine energy and fast attributes. Electric, Electricity, Bolt, Lightning, Spark and Sparky are some examples of names for the energetic and fast race. Dogs have lots of energy. They love to run and play. No one really saw electricity. However, we automatically see the electric as white.

    The light is naturally white and clear. All names related to light are good. From Sanskrit origin, various names mean light. For example, Deepika, Jyoti and Shri mean light. In another origin, the options are Luce (Latin), Luz (Spanish), Ora (Hebrew), Nellie (Greek) and Svetlana (Russian). Luce has more variations. Lucero, Lucía, Lucio, Lucian, Luciano, Lucie, Lucien, Lucille, Lucine, Lucius and Lucy are variations of Luce.

    The breed of dogs from the northern countries seems to develop white fur. Probably, the race needs to mix with snow and ice to catch prey. Therefore, several owners choose the beautiful snowy cities of the northern countries, such as Juneau (city in Alaska) and Yukon (city of Canada) as a name.

    Snow and Snowy are also good names for white dogs. By translating to another source, we can produce unique names for dogs. For example, Snow (Spanish), Yepa (Native American) and Yuki (Japanese) are names that mean snow. Names related to ice are also a great choice. For example, Ice, Ice Berg and Slush are ice related.

    The names may also coincide with the soft and fluffy nature of the white skin. For example, Cloud, Cotton and Misty represent soft fluffy white skins. Especially in summer, the white cloud looks beautiful from the blue sky. The clouds seem soft and comfortable. In fact, the clouds are small droplets of water like a mist.

    If you can’t find or think of some cool name for your dog you can always browse the websites with unique dog names ideas – click here.

    There are many other names for white dogs. We can continue and create unique names for dogs because there are many inspirations. We create names of color, light, snow, electricity and texture.

  • Christmas Lights

    Christmas Lights – Essential Decorative Items

    The month of December is quite special, as this month has a popular festival in the calendar. You guessed it right; we are talking about none other than Christmas. It is a festival that is one of its kinds and celebrated across the globe. Christmas lights play an important role in this festival, providing twinkling effect to any place, where it is installed. These lights can be tiny LED light or bulb corm. These can be placed at different locations to provide a twinkling effect to the place. This festival of faith is not complete until you have a Christmas tree there at your home. This tree can be ornamented with different decorative items to provide it a different look. You can place candies, chocolates, illuminated bulbs and different other structures to provide it amazing appearance.

    These decorative items can be shopped from Christmas decorations wholesale shops. One of the greatest benefits of purchasing these items from such a store is that you can buy the items at affordable prices. Moreover, you can get diverse options of such items. For shopping requirements, you either can go to any market place store or can purchase the items online.

    Christmas Lights
    Christmas Lights

    Many companies are there, which provide online shopping facility to customers and the prices are getting lower day by day as these companies are now mostly importing LED Christmas lights wholesale China for a very good price. A customer is just required to visit the online store of any company, look upon the options available, and buy one that is required and is under the budget. You can get different options by visiting diverse stores at a single time. This medium reduces your effort of going to any market or store. With this option, you are free to choose the product you like with just a click on the mouse. Moreover, the product bought from the store can easily be received by home delivery.

    Various corporate ventures are there, which provide Christmas decorations for companies. Professionals who are expert in decorating any venue are employed for such services. Commercial establishments like hotels, restaurants, and malls generally take these services. It is taken so that the appearance of any place can be changed as per the festive mood by using different decorative items. You must have seen such beautifications at the time of Christmas. Different places are ornamented with beautiful items when this festival is round the corner. Moreover, if you are a business professionals looking for getting such services, online contact can be established with any company providing such services. You can talk to professionals to get ideas on the same.

  • Product Sourcing Guide from China

    Product Sourcing Guide from China

    When you are sourcing products from China, you will have to be very sure of the quality risks that you will be taking. In addition to the quality risks, you will have other risks such as factory selection risks, logistics risks, negotiation risks, payment risks, intellectual property risks, political risks and general commercial risks.

    When you ask any ordinary suppliers about their capabilities, you will always get an answer as yes they can. Even without the capabilities, you will find that most ordinary Chinese suppliers will give you very high commitments. You will have to take an organized approach to cull out the truth from the sourcing companies. There are some very good places in that are very much popular in outsourcing various types of products.

    Typically there are factories in China that would manufacture the products at very low costs. The authenticity of these factories needs to be ascertained before getting into a contract with them. Factory selections can be done through audit and other methods that are very popular in factory selection.

    Product Sourcing Guide from China

    When you are dealing with China sourcing companies, you will have to negotiate very well because you don’t want to put your money on the table and get the products at high prices. The rates of China goods are relatively very cheaper as compared with the goods sourced from other countries, but getting the lowest price is sometimes a very big challenge. To get the lowest price for the products, you will need detailed analysis and interpersonal skills. In addition to these skills, you will also need to have a good understanding of the Chinese market.

    When you are outsourcing from China, you will get three main benefits-it saves time. Yes, this is something that most businesses will not be aware of. When you outsource products or raw materials from China, you are saving on the time that you would be taking for manufacturing that product or raw material. Outsourcing from China will allow you leverage for growth. In other words, with outsourcing from China, you are giving the opportunity to your business to grow faster. A good sourcing agent will be very transparent with you and offer you the lowest prices for the goods that are desired by you.

    When you outsources from China, you can actually gain access to resources that you actually don’t have. With the help of these resources, you can modify or alter the products in the desired manner. When you have to make the highest unit by unit profit on produced or manufactured goods, reselling and bulk purchasing are very lucrative options. There are thousands of resellers who are sourcing their products from China manufacturers or suppliers. It is true that these manufacturers are offering very high discounts. You will have to be very smart in selecting the right product sourcing from since there are many options in the offering. There are some legal aspects that you may have to consider before you take a giant leap of China outsourcing.

  • Can You Source Branded Goods From China

    China Wholesale: Can You Source Branded Goods From China?

    If you are considering starting an ecommerce business in dropshipping or other e-tail sales, you may be wondering about how it works to buy wholesale from China.

    If so, you”re on the right track!

    Sourcing China wholesale products is a fantastic, low cost way to start a profitable home business without breaking the bank.

    Can You Buy Branded Products Wholesale From China?

    As a general rule, the answer to that question is: No.

    Buying branded goods directly from China is not usually something that is an option for a reseller. Here are a couple of reasons why this is not really feasible in most cases:

    • The brands exercise control over their product supply chains
    • The brands exert control over sales of their products from the manufacturer to the sales outlet

    You may have heard that it’s sometimes possible to find different models available in different countries. But, the thing is that even though lower taxes might make a single product cheaper at retail prices in China or Hong Kong, this would not be a profitable business model for resellers in Western countries.

    What are the Benefits of Buying Non-Branded Goods Wholesale from China?

    You may be a bit discouraged to learn that it would be pointless to try and source branded goods from wholesale suppliers in China.

    Can You Source Branded Goods From China

    But, let’s look at the flip side to that coin! There are actually quite a few benefits in buying non-branded goods from China:

    • With no brands, you are at liberty to sell products under your own name. For instance, when you buy directly from China, you have the option of receiving custom labeling and packaging with your own name for orders of more than 500 pieces. Wow!
    • When you are sourcing products from China, you can get high quality products at rock bottom prices. Yet another bonus is that buying from a large wholesaler from China means that they are able to visit factories there and find you the very best, well-made products available anywhere!
    • The wheels of a larger brand company’s Research and Development division grind very slowly. This is in contrast to a smaller China manufacturer, who is able to get a new, innovative product out of the research, development and testing phase and into production much more quickly! This means that you might pioneer a hot new product that flies off your virtual shelves and becomes the Next Big Thing before any of your competitors.

    A Word of Caution!

    There are a lot of unscrupulous, fly-by-night companies on the internet advertising cheap prices of genuine branded goods wholesale from China.

    It is impossible to emphasize too strongly that you must be extremely wary of those outfits!

    There is a scam a minute with these deals and they can land you in big trouble. Besides being illegal, these so-called “authentic” branded products are almost always counterfeit, refurbished or grey market.

    Buying products wholesale from China is a wonderful way to start a lucrative business, but remember that your profits and reputation depend on your product source.

  • Product Sourcing For Amazon

    Product Sourcing For Amazon – How to Turn on Profits Like a Faucet

    Product sourcing for Amazon is a very effective strategy for making money in your eBay stores and auctions. Nevertheless, like any other business, it has its share of failures. If you ask any small business association throughout the world, they will tell you that 80% to 95% of businesses fail in their first year. Only 1% survive 5 years or more. Even if you use a low cost business strategy like getting your products from a wholesale dropship supply partner, doing the wrong things can still cause you to fail. Here are some key points you need to succeed.

    1. The wholesalers for Amazon sellers whom you work with must have a proven track record. They need to demonstrate that they understand the needs of Amazon sellers.

    • How does their program work?
    • What do they expect from you?
    • What can you expect from them?
    • How much will they pay you?
    • How will they pay you?
    • When will they pay you?

    2. Your wholesale dropship supply partner must have a proven track record for quick and accurate dropshipping.

    • What is their turnaround time to deliver a product to your customer?
    • What happens if your customer receives a damaged product?
    • What is their response if the product breaks down during the warranty period?
    • What delivery methods do they offer? Fed-Ex? UPS? US Post?

    Product Sourcing For Amazon

    3. You should sell what’s hot on Amazon today. You must find a product sourcing for eBay partner who can provide you with the best items to sell on Amazon. If this hot product is Britney Spears’ latest hit single, then find a good music CDs dropshipper.

    • What are the best items to sell on Amazon today?
    • Which are the best wholesalers for Amazon sellers for this product?
    • For seasonal products, is this a new model or was this model offered last year?

    4. You need to know how to sell your chosen products. If you do not have personal experience with the product, do some research online, or at the library. Ask your friends and family. Ask your product sourcing for Amazon partner. If you sell automatic cat litter boxes, ask for advice from your pet accessories dropshipper.

    • What are this product’s features and benefits?
    • Who are the target customers?
    • Who uses this product?
    • Who buys this product?
    • What are competing products or models?
    • How much is it sold elsewhere?
    • Where else is it available?
    • Who are your competitors?
    • How are your competitors selling this product?

    Using the sourcing products for Amazon strategy for your Amazon sales can be very rewarding. Once your business is up and running, you will be protected from the layoffs and downsizing that is part and parcel of working for somebody else. You will feel a great deal of personal satisfaction from successfully running your own business. You will finally have the power to change your lifestyle to spend more time with your friends and family.

  • How to Find Secret Amazon Wholesale Sources

    How to Find Secret Amazon Wholesale Sources

    It’s not a secret that finding secret Amazon wholesale sources could dramatically increase your profit margin when selling the products that they offer online. Buying products for 50% of their retail value but selling them on at full price is a great way to make money. And with virtually any product in any industry selling exceptionally well on Amazon it’s a tempting prospect for us all. The question is how do you go about finding these secret Amazon wholesale sources? If they are so secret then how can we know where they are?

    Finding wholesalers is not a difficult job. In fact, you may not have been aware of this but there are likely to be a lot of them within a few miles of your own location. Many individuals will jump straight onto the internet to start searching using generalised terms such as ‘best wholesalers’ or ‘Amazon wholesale suppliers’. This can be a way of finding wholesale sources to suit your needs, but the top results are likely to be in highly competitive markets. More likely it will simply take hours of time, and even quite a lot of money in buying supposed lists of great suppliers.

    How to Find Secret Amazon Wholesale Sources

    Another trap that new Amazon businessmen or women often fall into is immediately looking overseas for their wholesale goods. It’s true that you might be able to find some incredibly cheap products in China that you could sell on for a massive profit. Buying from overseas is a great way to make money if you can source a reliable product.

    An advantage of utilising these secret wholesale sources that are local to you is that you can build a face to face relationship with your supplier for Amazon sourcing. You can go to a physical location and see the products that you are buying before committing to purchase. It’s true; you won’t be able to source goods for as low a price as you might have had you gone overseas or to purely online wholesalers (though you’d be surprised what a little haggling and an offer to buy in bulk can achieve), but what better way to start out on your route to Amazon success?